strategy, creativity & collaboration.
a bit about me.
With over 2 decades of industry experience, I am a sharp, pragmatic, and commercially focused strategist who specialises in brand positioning, brand revitalisation, and creative development. I work with businesses and agencies to build strong, meaningful, and effective brands and creative campaigns that properly leverage core business strengths, are distinct and memorable in market, and are meaningful to customers.
Everything I do is evidence-based and firmly anchored in truth and human behaviour to help businesses optimise the performance of their brand to deliver greater bottom-line value.
Strategy aside, there was a time when I had rich and varied interests. Now I have small children.
what i do.
brand strategy & positioning
market research & moderation
creative campaign development
naming strategy & workshops
internal brand engagement
training & mentoring
who i've worked with.
Over the years I have been lucky enough to work with a lot of lovely people from a really wide spectrum of ad agencies and companies ranging from scrappy start-ups, hulking behemoths to household names, including:
For more detail on my client & agency experience, please visit here.
