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i help your best people stay.
and soar.

External mentoring  & training for ambitious minds in creative agencies.

Delivered with warmth, honesty and serious commercial clout.

Your agency’s biggest asset is your people.
Your biggest risk is losing them. 

 

The creative industries are in the middle of a talent reckoning. With ongoing skills shortages, soaring expectations from younger teams, and top talent walking toward freelance freedom or better cultures, the power has shifted. It’s an employee’s market, and if you want to keep your best people, you need to offer more than a pay rise or the promise of Beer Fridge Friday. Your team need purpose, progression and real support.

 

That’s where external mentoring comes in - a smart, human way to retain, grow and empower the people who power your business. As a former Client Services Director and then Head of Strategy with 25+ years of boots-on-the-ground experience in the creative industry and 12 years mentoring under my belt, I partner with agencies to mentor high-potential people (women and men) at critical career moments, helping them find clarity, confidence and momentum.

 

I'm not their line manager.
I’m not HR.
I’m the person they actually talk to.

I bring the empathy of a senior woman who’s been through it. The strategic brain of someone who’s shaped teams, built cultures and delivered results.

And the neutrality that makes people open up -  and level up.​​

What the numbers say...

Mentored employees are 5x more likely to be promoted and 6x more likely to believe they’re progressing at a healthy pace.
-LinkedIn Learning Workplace Report

This isn’t soft. It’s smart.
It’s not extra. It’s essential.

And if you want your agency to grow, you need your people to grow first.

 

Let’s talk. Book a 30-mins-absolutely-no-strings chat.  No pressure, just possibilities

what i do.

1:1 mentoring.

Strategic, confidential mentoring for people in creative agencies — focused on growth, retention, and development.
 
I support individuals at all career stages, offering a warm, experienced voice outside the line-management chain.
 
My programmes can align with existing training, wellbeing and DEI initiatives, and can be tailored to help mentees progress towards their personal development plans.

group training.

Practical, engaging training sessions designed to sharpen the everyday skills that keep creative agencies running.
 
I offer workshops on writing tighter creative briefs, unlocking lateral thinking, and strengthening account handling fundamentals — all tailored to your team’s level and culture. Think useful, not theoretical. Energising, not eye-roll.
 
Designed to slot seamlessly into your existing training programme and can be tailored to suit specific needs.

"I had the privilege of being mentored by Emma, and I can confidently say she played a pivotal role in my personal and professional growth. Emma’s guidance, unwavering support, and invaluable advice not only motivated me but also helped me realize my true potential. She has an incredible ability to see strengths in others and encourage them to prosper in their careers. I’m deeply grateful for her mentorship and the lasting impact she has made on my journey.

Emma is truly an inspiring leader and a remarkable professional."

do get in touch.

  • LinkedIn
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©2024 by emma winter.

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